COURSE OVERVIEW

The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing.

Digital channels and social media have become the most essential of all modern marketing tools.

The demand of digital platforms and channels is triggering many sales and marketing professionals to rethink their marketing strategy and seeking strategies to steer it and make the most of their brand strategy in both channels, online and offline.

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays in order to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

During the program delegates will learn, digital marketing term as an approach, a strategy, a branding and marketing exercise using digital platforms. They will understand how Digital Marketing is the promotion of brand, product or service online. Including many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.

The  program involve interactive group exercises and simulations. You also learn from the successes and failures experiences of large and small companies to inspire you as you rethink your method to marketing.

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