COURSE OVERVIEW

Successful organizations keep on driving towards building sustainable competitiveness through setting up effective marketing and sales culture across all units.

The major shifts in the business scene with an ever-increasing competition and demanding customer require a major paradigm shift in the way we build and manage the expectations. Accordingly, Relationship Management and Key Account Management in today’s business is the most crucial and important business function. It is considered one of the major competencies of any successful organization because it focuses on setting up winning strategies for retaining customers by leveraging from their past experiences and providing delightful, yet efficient encounter.

This intensive training program equips the relationship managers with the right behavioral and technical skills including managing own portfolio to ensure continues brand attraction and customer’s retention by turning every interaction into a mutually beneficial relationship between the customer and organization.

This training program will equip account managers with the skills and tools to grow and implement comprehensive dynamic account strategies and plans for their key accounts.

Throughout the training program, delegates will learn the best practices for managing their own key accounts whilst adding immediate value to their own organizations. Also, they will learn and apply tactics and customer-centric strategies that help them to manage the interaction with the customers in order to achieve their organizational objectives and drive sustainability & growth.

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