COURSE OVERVIEW

Branding is essential in today’s business. You cannot read a newspaper, magazine, or blog these days without coming across some reference to “Branding.” Branding has indeed become a universal benchmark for something noteworthy or successful. This recognition is certainly warranted. Research from McKinsey & Company supports the importance of good branding, finding that companies with strong brands achieve returns 1.9 times higher than their industry average.

Everyone seems to want to enhance their “brand”, do more “branding,” or simply “re-brand” these days. However, these terms are usually misused because managers don’t really understand the basic concept of “branding.”  As a result, they miss the real opportunity to distinguish their product or corporate brand.

Moreover, in today’s highly competitive marketplace, brand equity is critical to ensure competitive advantage, growth and profitability in companies large and small.

In this workshop, the primary objective of this training is learning how to develop, maintain and grow your company’s brand equity, the participants will learn the most up-to-date tools to build and manage a strong brand especially in the era of digital marketing and social media.

L2S Certified Brand Manger Course is designed to help you learn at your own pace, It will include:

• Quick questions to help you check your understanding as you progress
• Discussion forum questions to get you thinking about the main themes
• A multiple-choice quiz so you can test your knowledge at the end of the course

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